Open Archive

Brand identity

Silver Jewelry brand based in NYC.
quality /ˈkwɒlɪti/
noun: 1) the standard of something as measured against other things of a similar kind; the degree of excellence of something. 2) a distinctive attribute or characteristic possessed by someone or something.
We developed a brand concept centred around research, aiming to evoke the sensation of spending time going through an archive.
Archive-worthy Jewelry.
For the launch event, we aimed for attendees to explore the brand and its product. We organised various spaces: one dedicated to exploring ring sizes, another focused on understanding the brand's concepts, and a central showcase for delving into the products themselves.
An Open Archive.
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